645 Paseo de la Playa
Residence 201
Three weeks of attention
Across every major search portal, your home has commanded broad and active interest — outperforming comparable listings in the market.
Ahead of the comparable field
Zillow measures every listing against similar homes in the area. On every engagement metric, Residence 201 is outpacing the average.
Where buyers are finding it
Your listing is syndicated across the full network of consumer and agent platforms. Here is where the views are coming from.
77% of everyone viewing the listing is a brand-new visitor — fresh demand entering the funnel every week, not the same few buyers returning.
Who's watching, and from where
Strong local depth across the South Bay and Palos Verdes, paired with meaningful out-of-area and second-home interest.
Beyond California, the home is drawing views from 10+ states — including notable interest from the New York / New Jersey corridor — the signature of a coastal property attracting second-home and investor buyers from outside the region.
Three open houses, real interest
Across three weekends, our team hosted prospective buyers and neighbors through the residence — gathering live feedback at every visit.
- A buyer (with a cooperating agent) returned for a second showing, evaluating the home as an investment.
- A buyer relocating down from Palos Verdes asked about top-floor availability — active follow-up underway.
- One guest raised step-free access to parking as a consideration — useful for how we position the unit.
- A neighbor within the building — a friend of the current owner — was highly impressed with the staging.
- A 12-year resident of the complex toured the home and was complimentary of the presentation.
- Neighbors in the complex praised the transformation of the residence.
- One attendee, exploring a future sale of her own unit, underscored strong demand within the building.
- First-floor residents called the work "fabulous" and plan to return to the complex in the future.
The recurring theme: buyers and neighbors alike consistently praised the staging and finish. The one practical note — step-free parking access — is one we can address head-on in conversations and marketing.
Luxury exposure, on purpose
Engagement like this doesn't happen by accident. Residence 201 is being placed in front of qualified, affluent buyers through premier publications, paid social, and our owned channels.
Custom Flyers
Editorially designed property flyers for open houses, showings, and broker hand-offs.
Luxury Brochure
A full print brochure showcasing the residence, finishes, and lifestyle for serious buyers.
Property Video
A cinematic walkthrough capturing the home in motion — built for social, web, and email.
Direct-Mail Postcards
Branded postcards mailed into the surrounding neighborhood to drive local and word-of-mouth interest.
Paid & Social Advertising
Targeted campaigns running across Instagram, Facebook, and Google Ads — putting the residence in front of qualified buyers actively searching the South Bay luxury market.
Database Email Blast
30,000
The listing was emailed directly to our curated regional database of 30,000 subscribers — buyers, agents, and sphere contacts across Southern California.
Agent-to-Agent Promotion
Presented live at the KRG weekly team meeting, plus eXp and SSR network meetings — surfacing the home to thousands of producing agents and their buyers.