TheEvent
Playbook
From the architecture of the home to the architecture of the event.
Ed Kaminsky reads a home the way a director reads a script — and for 40 years, he has turned that vision into events that sell listings, build legends, and leave rooms still talking months later. This is the first time he's teaching it.
Your Host
The man who built
the standard.
"Every home has a story already written in its design. My job is to find that story — and build an event that makes buyers feel it before they ever see a price."
Ed Kaminsky has spent four decades doing something most agents never attempt: reading the soul of a home and translating it into an experience. Not a showing. Not an open house. An event — one that commands media coverage, fills rooms with the right people, and converts atmosphere into offers.
From a sun-drenched Manhattan Beach cottage to a $13M Palos Verdes estate with a Ferrari in the driveway, Ed approaches every property the same way: What does this home want to be? What setting makes it undeniable? And who needs to be in that room?
Before a single invite is written, Ed walks the property the way a set designer walks a stage. The architecture, the light, the materials, the neighborhood story — these are the raw ingredients of the event concept. A Tuscan villa in Palos Verdes calls for an Italian sunset soirée. A glassy Hermosa modern calls for something completely different. The home always leads.
Atmosphere is the thing guests can't describe but can't forget. Ed choreographs every sensory element — arrival experience, music, lighting, partner placement, catering presentation — to deepen the emotional impression of the property. The home should feel more desirable at 6 PM than it did at noon.
Ferrari doesn't just bring cars — it brings a statement about who belongs in this home. DIGS Magazine doesn't just cover the event — it validates the listing's place in the luxury conversation. Every partner Ed brings has to add genuine prestige, not just a logo on a flyer.
Ed thinks about the event as a content machine before it happens. Professional photography, media placement in Beach Reporter and DIGS, social footage, email campaigns — a single well-executed event should generate marketing material that keeps the listing in front of buyers for 90 days.
What Ed Will Teach
The vision that turns
listings into legends.
Ed teaches you to look at a property the way he does — identifying the story in the structure, the style, the setting — so you're not guessing at a theme. You're discovering the one that was already there.
Lighting, music, partner selection, guest flow, catering — Ed breaks down how he makes a home feel more compelling at an event than at any other time. The goal isn't a nice party. It's a room full of people who want to live there.
Media placement doesn't happen by accident. Ed will walk through his exact approach to designing events that earn editorial coverage — and how one appearance in DIGS Magazine can reshape a listing's entire market perception.
Ed shares the framework for identifying, pitching, and structuring partnerships that add genuine prestige to a listing event. How to approach luxury brands, what they're looking for, and how to create mutual value without diluting yours.
The Technical Partner
Ed's vision.
Zack's execution.
Every one of Ed's events runs on a production system built by Zack — the Canva templates, the AI-generated copy, the Follow Up Boss drip sequences, the QR check-ins, the RSVP flows. Zack takes Ed's concept from idea to flawlessly executed in a fraction of the time it used to take.
In the technical session, Zack walks you through the complete toolkit live — so you leave with the exact system behind every KRG event, ready to run your own.
"Zack solved the production problem that slows every great event concept down. What used to take a week of back-and-forth now takes an afternoon."
Social ads, DIGS layouts, Beach Reporter formats, event signage, property brochures, and RSVP pages — templated and ready for any listing.
50+ prompts for event invites, email drips, social captions, press releases, and follow-up sequences. The blank page problem is gone.
Import-ready campaigns: RSVP confirmation, event reminder, day-of check-in, and post-event lead nurture — pre-built and pre-written.
QR code check-in setup, RSVP landing page builds, and guest data capture — feeding directly into your CRM from the moment the door opens.
How to tag, segment, and follow up with every person who walked through the door — turning event guests into a 90-day lead pipeline.
Digital Download — $97
The complete toolkit.
Yours to keep.
Every attendee receives the full production kit — the Canva files, Claude prompts, and FUB drips behind every major KRG event. This is not a PDF summary. It's the actual system, handed to you.
Can't attend in person? The digital download is available for separate purchase and includes everything distributed at the live event.
Secure Your Spot + Downloadincluded free with your RSVP ticket
Event Agenda
The afternoon,
minute by minute.
Check in, meet the team, connect with 40 of the South Bay's most driven agents. Light refreshments.
Ed walks through his complete event conception process — how he reads a property's design DNA and constructs an event concept around it. The philosophy, the instincts, and the decision-making behind events that earn national press coverage and close listings.
Zack's live walkthrough of the complete production toolkit: Canva templates, Claude AI prompts, Follow Up Boss drip sequences, QR check-in setup, and RSVP flows. Bring your laptop — this is hands-on.
Ed and Zack walk through a real past event together — Ed on vision, Zack on execution — showing exactly how the Ferrari event, the Italian Riviera soirée, and the Foundation Room evening came to life.
Open floor Q&A with Ed and Zack. Download links distributed. Networking continues until 7:30.
Track Record
This is not theory.
This is the scoreboard.
Past Events
Sunset at the Lotus Lounge
Italian Riviera
Foundation Room
Soirée
Official Dealer Event
Reserve Your Spot
Forty seats.
No exceptions.
This is a small room by design. You will have direct access to Ed Kaminsky — not a webinar replay, not a slide deck. A real afternoon with the man behind $3 billion in sales and the most recognizable event brand in South Bay real estate.
"I've never shared this process publicly. We're doing it once — for the right room of people."
— Ed Kaminsky
Contact
We'll be in touch shortly with event details and your digital download instructions. Ed and Zack will see you there.