2232 Via La Brea isn't just a listing. It's a Mediterranean estate on a Palos Verdes hillside with the proportions, the craftsmanship, and the outdoor grandeur of properties you find along the Amalfi coast — not 20 minutes from downtown Los Angeles. The moment Ed Kaminsky walked the property, the concept arrived fully formed: this home needed an Italian evening.
The event — An Evening in the Italian Riviera — was designed from the architecture outward. Ferrari South Bay, the official South Bay dealer, brought two vehicles to the property. A professional sommelier led guests through a curated Italian wine tasting paired to the mood of the evening. The hillside pool terrace, illuminated at golden hour, became the backdrop for an experience guests would describe for weeks afterward.
Every attendee was personally curated — neighbors, qualified buyers, select agents, and press. The guest list was not a mailing list blast. It was an audience selected for the specific purpose of building genuine demand for a specific home at a specific price point.
The marketing machine behind the evening was equally precise. DIGS Magazine featured the event editorially — the credibility of genuine press coverage, not paid placement. The Beach Reporter ran full-page advertisements across two editions. The YouTube tour accumulated 45,000+ organic views — more reach than most $7M+ properties see across their entire run. Simultaneously, the listing was distributed across 90+ global luxury portals in the eXp network, and placed in the Wall Street Journal, Robb Report, MarketWatch, Mansion Global, and seven additional international luxury publications.
This is what the KRG Event Playbook delivers. Not a nice open house. A campaign that puts your home at the center of a cultural moment — and keeps it there for months.
Social Media Campaign
The campaign that
captured the South Bay.
From pre-event anticipation builds to the evening itself to the post-event follow-up — every moment of both listing campaigns was documented, designed, and distributed across Instagram and Facebook.
215 S. Poinsettia Ave · Manhattan Beach
Sunset at the
Lotus Lounge.