An Evening
in the
Italian Riviera
This is what the KRG Event Playbook looks like in practice. Two landmark properties. A Ferrari partnership. National press. Thousands of qualified buyers reached across every channel — and a standard of marketing that the South Bay has never seen before.
The KRG Event Playbook
Most agents list homes.
Ed Kaminsky builds campaigns.
"Every home has a story written in its architecture. My job is to find that story — and build an event that makes the right buyers feel it before they ever see a price."
For 40 years, Ed Kaminsky has approached luxury real estate the way a director approaches a film. The home is not just a product to be listed — it's a world to be experienced. Every KRG campaign begins not with a marketing checklist, but with a walk through the property. What does the architecture say? What does the neighborhood feel like at golden hour? Who is the ideal buyer — and what experience would make them fall in love before they even see the price?
The answer to those questions becomes the event. The event becomes the campaign. The campaign becomes the story that follows the listing into every inbox, magazine, social feed, and conversation in the South Bay.
The Four Steps
Before a single asset is created, Ed walks the property as a set designer walks a stage. The architecture, the light, the gardens, the views — these are the raw material. 2232 Via La Brea is Mediterranean mastery on a California hillside. That's not a listing. That's an Italian evening waiting to happen.
Ed choreographs every sensory detail — arrival, lighting, music, catering, partner placement, guest flow. At Via La Brea: two Ferraris in the driveway, a sommelier guiding wine through Italian varietals, the Pacific at sunset. Guests don't attend a listing event. They experience ownership for one evening.
Social media, email to 11,000+ curated contacts, YouTube tour video, DIGS Magazine editorial, Beach Reporter full-page advertising, global luxury portals, and the Ferrari partnership — all live in the first two weeks. No listing waits to be discovered.
Aerial drone photography, event film, press placements, email follow-up sequences, and every attendee tagged and sequenced in Follow Up Boss. One evening becomes a months-long marketing engine — keeping the listing in front of qualified buyers long after the event ends.
Italian Riviera
The Full Story
The home spoke.
The campaign listened.
2232 Via La Brea isn't just a listing. It's a Mediterranean estate on a Palos Verdes hillside with the proportions, the craftsmanship, and the outdoor grandeur of properties you find along the Amalfi coast — not 20 minutes from downtown Los Angeles. The moment Ed Kaminsky walked the property, the concept arrived fully formed: this home needed an Italian evening.
The event — An Evening in the Italian Riviera — was designed from the architecture outward. Ferrari South Bay, the official South Bay dealer, brought two vehicles to the property. A professional sommelier led guests through a curated Italian wine tasting paired to the mood of the evening. The hillside pool terrace, illuminated at golden hour, became the backdrop for an experience guests would describe for weeks afterward.
Every attendee was personally curated — neighbors, qualified buyers, select agents, and press. The guest list was not a mailing list blast. It was an audience selected for the specific purpose of building genuine demand for a specific home at a specific price point.
The marketing machine behind the evening was equally precise. DIGS Magazine featured the event editorially — the credibility of genuine press coverage, not paid placement. The Beach Reporter ran full-page advertisements across two editions. The YouTube tour accumulated 45,000+ organic views — more reach than most $7M+ properties see across their entire run. Simultaneously, the listing was distributed across 90+ global luxury portals in the eXp network, and placed in the Wall Street Journal, Robb Report, MarketWatch, Mansion Global, and seven additional international luxury publications.
This is what the KRG Event Playbook delivers. Not a nice open house. A campaign that puts your home at the center of a cultural moment — and keeps it there for months.
Ferrari doesn't attend just any listing event. This partnership was earned through relationship and mutual brand respect. Two Ferrari vehicles in the driveway of 2232 Via La Brea communicate one thing instantly to every arriving guest: this is a home at a different level.
The event generated genuine editorial coverage in DIGS Magazine — reaching 25,000+ affluent South Bay households — plus full-page advertising in the Beach Reporter across two editions. The Kaminsky × Ferrari brand created a story that media wanted to tell.
A curated guided wine tasting by a professional sommelier — Italian varietals selected to pair with the atmosphere and the architecture. Guests arrived for a listing event. They stayed for an experience.
Organic
National Placement
Feature
Portals
YouTube — Italian Sunset Soirée
The evening, captured
and seen by 45,000 people.
A cinematic property film produced and distributed by Kaminsky Real Estate Group — becoming the highest-reach single asset in the campaign, entirely organic.
Soirée
An unforgettable Italian-themed twilight showcase at a timeless Mediterranean estate in Palos Verdes Estates. Two Ferrari vehicles. A guided wine tasting. Sunset views across the Pacific. Produced and distributed to maximise reach for the listing — organically reaching 45,000 people and counting.
Property · 2232 Via La Brea, Palos Verdes Estates
Explore the home.
Every room. Every angle. From above.
An interactive 3D walkthrough and a full aerial sky tour — so every qualified buyer can experience the home, the lot, and the hillside setting from anywhere in the world, at any hour.
Marketing Materials
Every asset produced.
Every channel activated.
From DIGS Magazine editorial features to the event video, custom brochures, social ads, postcards, and signage — the complete KRG production suite, executed for every listing.
Property Two · Manhattan Beach
The Hill Section meets
Ferrari and the Foundation Room.
The Hill Section of Manhattan Beach has a specific energy — cosmopolitan, elevated, electric after dark. Ed read the home and the neighborhood and designed an event to match: Sunset at the Lotus Lounge, After Dark in the Foundation Room. Ferrari South Bay. eXp Sports & Entertainment. The Beach Reporter. A full-scale social and email campaign reaching every relevant buyer in the South Bay market.
The Ferrari Partnership
Official Ferrari
South Bay.
Exclusive to KRG.
Ferrari doesn't park in just any driveway. This is an earned partnership — and what it says about a listing is something no media budget can replicate. When a Ferrari is in the driveway, the conversation about the home changes entirely before a single buyer steps inside.
Ferrari South Bay's official involvement places the listing in the same cultural conversation as the world's most coveted luxury brands — before the first buyer arrives at the event.
A Kaminsky × Ferrari event is genuinely newsworthy. Both properties earned editorial coverage in DIGS Magazine — not paid placement — because the partnership creates a story worth publishing.
The Ferrari South Bay client base — owners, collectors, enthusiasts — overlaps directly with the $7M–$15M South Bay buyer pool. The partnership is not decorative. It is a precision targeting tool.
Global Luxury Publishing Network
Your listing in the
rooms money reads.
eXp Luxury's international publishing network places every KRG listing in front of the world's highest-net-worth buyers — through the publications, platforms, and portals they trust. Alongside the event campaign, every listing is simultaneously distributed across all of the following.
#1 paid-circulation publication. Highest concentration of executive management readership of any major outlet.
Luxury without compromise. The definitive publication for ultra-high-net-worth buyers seeking properties of distinction.
Dow Jones subsidiary. 78% of subscribers use it to make personal investment decisions — the exact buyer profile for luxury real estate.
Premier destination for the world's most affluent buyers. 50% of visitors are actively planning to buy or build.
The most exclusive intermediary between ultra-affluent international buyers and luxury sellers. Read in all 50 states.
99% of readers make financial decisions based on Barron's content. The wealth that buys these homes reads it.
200,000+ luxury listings. Trusted by 7,000+ sellers worldwide. Direct access to international buyers across 120 countries.
Distributed to 90+ portals in 70+ markets — China, UAE, Germany, Canada, Brazil, France, Singapore, and more.
List with Ed Kaminsky
The agent behind
the standard.
List with Kaminsky Real Estate Group
Your home deserves
this level of marketing.
The KRG Event Playbook isn't a template. It's a philosophy, a process, and a proven track record — built over 40 years and applied fresh to every single listing. If you're ready to see what your home's story looks like, the conversation starts here.
Social Media Campaign
The campaign that
captured the South Bay.
From pre-event anticipation builds to the evening itself to the post-event follow-up — every moment of both listing campaigns was documented, designed, and distributed across Instagram and Facebook.
215 S. Poinsettia Ave · Manhattan Beach
Sunset at the
Lotus Lounge.