marketing - itzsold.com

🏠

Get a Listing

Board

—

New Lead

—

Appt Set

—

Signed

—

Pipeline

New Intake

Seller lead — Redondo

CMA dueToday

Referral — Torrance SFR

Follow up

Appointment

Appt confirmed — MB

This week

Agreement signed — PV

Signed

📍

Listing Activity Tracker

Board

Active

—

Price ↓

—

U/C

—

Expired

Active 24

677 5th St — HB

$3.1M2d

229 Marine Pl — MB

$2.85M

27 Tiburon Ct — MB

$1.6M

Price Reduced

2413 PCH — Lomita

↓ $10.8M1d

+19 more in live feed

seehome.ai/bRSQOG

📋

Listing Command Center

List

Active

—

Pending

—

Pre-List

Team

PropertyPriceStatusDOM

677 5th St, HB$3.1MActive2

229 Marine Pl, MB$2.85MActive5

27 Tiburon Ct, MB$1.6MReduced12

1341 Stanley, LB$1.2MActive1

+20 more listings…

↗ Open KRG Weekly in Asana

📅

KRG Weekly — Team Meeting Slides

This Week

Wins & Closings

211 S Helberta — Redondo Beach

Closed $1.2M · Seller · May 13

1620 Broadview Dr — Glendale

Closed $1.98M · Seller · May 11

3765 Globe Ave — Los Angeles

Closed $1.35M · Buyer · May 15

1658 W 109th Pl — Los Angeles

Closed $725K · Buyer · May 15

Numbers This Week

$4.77M closed this week

4 transactions across team

$110M closed YTD · 80 units

Via Sisu · on pace

$221M forecasted (closed + U/C)

2,026 conversations YTD

64 buyer appts set · 67.2% met

Tracking ahead of pace

Focus This Week

FUB campaign audits

Assign correct drip to all new leads

Price reduction review — 677 HB

12 DOM · updated CMA due

Open house push — weekend

Canva templates + FB events

Sisu data entry check

All new deals logged before Friday

FELLO SELLER INTELLIGENCEAI-PoweredDatabase Nurture

Fello turns the KRG database into a 24/7 seller lead engine — enriching every contact with equity data, predicting seller motivation, and launching personalized nurture campaigns automatically. KRG uses Fello for home valuation capture, cash offer leads, and sphere re-engagement.

🟢 Open Fello Dashboard ↗🏠 Home Valuation Page 💵 Cash Offer Page 📚 Fello Academy

14%

Of Business

Avg from Fello leads

+30%

YoY Growth

Teams using Fello

24/7

Automation

Running on your database

73%

Top Brokerages

Using AI lead scoring

Equity Signals

Every homeowner scored

2×

Lead Conversion

vs. manual nurture

🔍

Seller Intent Scoring

AI reads mortgage equity, ownership duration, and market signals to rank who's most likely to list — so agents call the right people first.

🏠

Home Valuation Pages

Branded "What's My Home Worth?" landing pages capture seller leads and flow them directly into Fello nurture campaigns automatically.

💵

Cash Offer Pipeline

Motivated seller capture via instant cash offer pathway — converts off-market and FSBO prospects into qualified listing appointments.

📊

CMA Dashboard

Homeowners engage with interactive equity dashboards — gentle nudges toward requesting a CMA and booking a listing conversation.

🤖

Ask AI Summaries

Before any call, get an instant AI brief on the homeowner — property details, estimated equity, activity signals, and suggested talking points.

🔗

FUB Integration

Fello syncs directly with Follow Up Boss — new leads flow in enriched with property data and auto-enroll in the correct FUB campaign.

📈

Database Enrichment

Every contact gets a property address, equity estimate, ownership history, and seller motivation score — turning your CRM into a goldmine.

📱

Sphere Re-engagement

Dormant contacts and old buyer leads automatically re-engaged with personalized equity updates — converts past clients into seller leads.

KRG Fello Links: Home Valuation: itzsold.hifello.com/lp/69ebb3d2ba4cfe6a51903f91 · Cash Offer: itzsold.hifello.com/lp/682b29a1d23e9a00363e3ca5 · Dashboard: app.fello.ai

KRG AGENT ROSTER44 Team MembersFull Roster ↗

Health scores reflect Sisu production, FUB activity, social presence, and training completion. Click any agent to view their full profile.

Tina Kaminsky-Phillips

Dev & Performance Coach

Advisor · Sport Star Reloc.

Full 44-person roster

View All ↗

Agent health scores reflect Sisu production tracking, FUB activity levels, Zillow review count, social presence, and training completion across eXp University. Scores are estimates — open Sisu for live production data. View Sisu Leaderboard →

📲 Share 🌊 MB Guide 🏖 HB Guide ⚓ RB Guide 🏙 LA Guide

KRG ACTIVE INVENTORY24 Active · Ed Kaminsky

Click any card to open Zillow. Click the Slack button to jump to that listing's team channel.

🔗 Zillow Profile 🏡 itzsold.com 🏆 Solds 📲 Share Listings + Get a Listing

Slack channels: Each card links directly to that listing's channel · #s- = Active Seller · #l- = Listed · #p- = Pipeline · #hold- = On Hold · Open Slack →

$3,149,000

677 5th St, Hermosa Beach

4 bd · 3 ba · 2,132 sqft

SFR · Hermosa💬 #s-677-hb

$1,599,000

27 Tiburon Ct, Manhattan Beach

2 bd · 3 ba

Condo · MB💬 #s-27-mb

$2,850,000

229 Marine Pl, Manhattan Beach

3 bd · 2 ba

SFR · MB💬 #s-229-mb

$1,225,000

1341 Stanley Ave, Long Beach

6 bd · 4 ba · 2,456 sqft · Multi-Family

Multi-Fam · LB💬 #p-stanley

$320,000

3565 Linden Ave #165, Long Beach

1 bd · 1 ba

Condo · LB💬 #l-linden

+19

More Active Listings

Pages 2–5 on Ed's Zillow

View All ↗

All Active KRG Listings · CRMLS Live Feed

Share ↗

24 active listings · May 2026 · zillow.com/profile/EdKaminsky · Update Slack hrefs as listings rotate · itzsold.com/our-listings

ANALYTICS HUBMeta · GA4 · MailchimpClick any panel to open the live dashboard — requires platform login

Quick-launch access to all KRG analytics dashboards. Data shown below reflects estimated benchmarks — click through to each platform for live numbers.

Meta Business

TheKaminskyGroup · ID 981101591747492

—

Reach YTD

—

Engagements

—

Post Impr.

—

Followers

Results Overview Content Summary Content — This Year

Google Analytics 4

Property 250311489 · itzsold.com

—

Users 30d

—

Sessions

—

Leads

—

Avg Session

Intelligent Home Realtime Overview Acquisition Overview

Mailchimp

us16.admin.mailchimp.com · KRG List

—

Subscribers

—

Open Rate

—

Campaigns

—

Click Rate

Marketing Dashboard All Campaigns Audience Lists

GA4 · itzsold.com · Acquisition Funnel — Live in GA4

Open in GA4 ↗

Lifecycle acquisition funnel for itzsold.com — benchmarked from typical real estate IDX site patterns. Open GA4 for live data.

Organic Search

—

~45%

Direct

—

~25%

Social (Meta/IG/TT)

—

~16%

Referral (Zillow/FB)

—

~10%

Email (Mailchimp)

—

~4%

⚡ Realtime: Open the GA4 Realtime Overview to see live visitors on itzsold.com right now. Channel breakdowns and conversion paths are in the Acquisition Overview dashboard.

Mailchimp · KRG Email Marketing · Benchmarks

Open Dashboard ↗

Open Rate

—

Real estate avg: ~20%

Click Rate

—

Real estate avg: ~2.5%

Subscribers

—

Active audience

Campaigns YTD

—

2026 sends

Open us16.admin.mailchimp.com/analytics/marketing-dashboard/ to see live subscriber counts, campaign performance, and A/B test results. Connect Mailchimp → FUB for lead source attribution.

Meta Business Suite · TheKaminskyGroup · Top Content Types

Open Content Summary ↗

Video / Reels

Property tours & walkthroughs

—

Reach · typically highest

Just Sold

Closing announcements

—

Reach · strong engagement

New Listing

Active listing reveals

—

Reach · call to action

Market Update

South Bay stats & trends

—

Reach · authority building

Team / Culture

Behind the scenes KRG

—

Reach · relationship-building

Live Data

View all content performance

Open Meta ↗

Requires Meta Business login

Analytics quick reference: Meta Business ID 1748715373182466 · Page Asset ID 981101591747492 · GA4 Property 250311489 · Account 181218190 · All platforms require login — bookmark this page as your single launch point.

LISTING MARKETING SCORERAI-PoweredAny Address

Enter any active KRG listing address and get an instant AI marketing audit — scored across portal presence, description quality, photo quality, pricing strategy, digital footprint, and social exposure. Powered by Claude.

Quick fill:

FOLLOW UP BOSSCRMCampaigns

Assign the correct campaign the moment a lead hits FUB. Import templates via Admin → Marketing → Email Templates → New. Build Action Plans mirroring folder names, attach in numeric order. Add SMS steps for any "Immediate Text" entries.

👥 Open FUB Live Action Plans Campaigns All People

Inbound & New Leads

ZRT Portals

Zillow / Realtor.com / Trulia inquiries — fast initial follow-up + nurture tailored to portal leads

New Lead

New Home Valuation

Homeowner requesting CMA or valuation — follow-up sequence to secure listing appointment

Seller

New Seller Lead

Fresh seller inquiry — qualify, set appointment, prep CMA, map listing roadmap

Seller

New Buyer Referral

Warm referral from partner/agent — thank-you, set expectations, book appointment

Buyer

New Construction

Lead asking about new builds — timelines, builder process, financing, walkthrough steps

Buyer

Back to Website

Returning site visitor / saved search watcher — invite to revisit homes, address inquiries

Re-Engage

Buyer Nurture

Nurture Buyer

Not-ready buyer leads — education, market updates, periodic check-ins to convert to appointment

Long Nurture

Nurture New Construction

Long-term new-construction browsers — community updates, builder timelines, education

Long Nurture

Renter to Buyer

Renters being cultivated toward ownership — affordability content, timeline planning

Long Nurture

Luxury Buyer

High-net-worth buyers — white-glove service messaging, off-market previews, concierge positioning

Luxury

Seller Nurture

Nurture Seller

Long-term seller leads — market updates, sold comparables, timing education

Long Nurture

Luxury Seller

High-value sellers — eXp Luxury positioning, marketing differentiation, global reach

Luxury

FSBO Seller

For-sale-by-owner prospects — education on risks, transition to full representation

Conversion

Expired Seller

Expired listings — differentiation pitch, new strategy, re-listing value proposition

Conversion

Pre-listed Seller

Signed but not yet active — staging prep, photography checklist, launch timeline

Pre-List

Listed Seller

Active listing — weekly activity reports, showing feedback, market positioning updates

Active

Nurture Probate

Probate leads — sensitive sequencing, estate process education, legal partnership referrals

Niche

Transaction & Post-Close

Pending Seller

Under contract — escrow updates, contingency tracking, closing coordination

Transaction

Post Closing

Recently closed clients — thank-you, referral ask, review request sequence

Post-Close

Anniversary Homeowner

Annual equity check-in — market value update, referral re-engagement, loyalty nurture

Sphere

Sphere Nurture

General database — market news, event invites, quarterly check-ins to stay top of mind

Sphere

FUB Merge Tags:

LISTING MARKETING SOP4-Phase Checklist

① Pre-List

1. Launch Pre-listed Seller FUB campaign
2. Assign staging checklist via Asana
3. Book photographer (Canva brief)
4. Create Shilio presentation
5. Order yard signs via Asana form
6. Set up Slack property channel

② Active

1. Activate Listed Seller FUB campaign
2. Submit Canva Marketing Request
3. Post to IG + FB + TikTok
4. Update Listing Activity Tracker
5. Syndicate to Zillow / Realtor.com
6. Weekly showing feedback in Slack

③ Pending

1. Activate Pending Seller FUB campaign
2. Move Asana card to Pending
3. Coordinate TC via Slack channel
4. Escrow + contingency updates
5. Prepare Just Sold content assets
6. Log deal in Sisu

④ Post-Close

1. Activate Post Closing FUB campaign
2. Post Just Sold on all platforms
3. Add to KRG Weekly closings
4. Request Zillow review
5. Log final numbers in Sisu
6. Archive Slack channel

CANVA & DESIGNTemplates

Brand Assets

KRG Logo Kit

All logo variations, brand colors, fonts via Dropbox

↗ Dropbox

Full CMA deck — customize per property in Canva

KRG Listing Presentation

↗ Canva

eXp Benefit

eXp Canva Enterprise

Full Canva Enterprise included with eXp membership

↗ exptoolkit.com/canva

eXp Luxury

Canva Concierge

Done-for-you luxury design through eXp Luxury concierge

↗ join.expluxury.com

eXp Toolkit

eXp Marketing Toolkits

Brand-approved social templates, print, and digital assets

↗ exptoolkit.com

Submit

Marketing Request Form

Submit any design, social, or print request to the KRG marketing team via Asana

↗ Submit Request

TECHNOLOGY STACKPlatformsHealth Scores

All platforms included with KRG membership. Login once via Okta SSO — [email protected] — and everything is connected. Health scores reflect adoption rate, integration depth, and team utilization.

AI seller lead engine — equity scoring, valuation pages, cash offers, sphere nurture

itzsold.com — listings, area guides, IDX property search, lead capture forms

All leads, drip campaigns, pipelines, call logs, tasks, and team accountability

Pipeline tracking, GCI, leaderboards, team accountability, CEO dashboard, Sunburst AI

Interactive listing presentations — track client engagement and time-on-slide data

Team channels, property channels (#s- #l- #p-), ops updates, listing announcements

Daily Use44 MembersAuto

Templates, brand kits, MLS Listings App, AI design tools, eXp Luxury assets

ActiveBrand KitMLS App

Single sign-on for all platforms — one login at [email protected] controls everything

SSO ActiveAll Platforms

Avg Stack Score

Platforms Active

Added Cost (eXp incl)

Sisu note: Agents actively using Sisu average 30% YoY growth. Every deal stage, call, and dollar should flow through Sisu for accurate pipeline visibility. Sign up here →

CLIENT-FACING TOOLSBuyersSellers

Share these links directly with clients — via text, email, or FUB. All hosted on itzsold.com or hifello.

Instant equity estimate — best for cold seller prospects and sphere re-engagement

Home Valuation

Instant cash offer pathway — great for motivated sellers and off-market conversations

Cash Offer

Pre-list prep and repairs — KRG's sharpest listing appointment differentiator

Concierge Program

Buyer Tool

Mortgage Calculator

Monthly payment estimate — share in buyer consultations and lead nurture emails

Buyer Tool

Affordability Calculator

Sets realistic expectations for buyers early in the funnel — great for Renter-to-Buyer leads

Net proceeds estimate — use during listing appointments to show sellers their real take-home

Home Sale Calculator

Buyer Tool

Buyer's Guide

Comprehensive step-by-step guide — attach in FUB Nurture Buyer drip, Day 1

Full MLS Search

Live MLS search powered by AgentFire — send to buyers exploring the market

App · iOS

KRG iOS App

Direct MLS access, open houses, saved searches — push to all active buyer clients

EXP UNIVERSITY — TRAININGeXpOngoing

80+ hours of live weekly training in eXp World. The full calendar publishes every Sunday evening. Login via Okta. Most classes repeat weekly — if you miss one, it comes back.

Foundation

FastCAP

New agent onboarding — systems, compliance, launch sequence for your first 90 days

Elite

ICON Agent Program

Production milestones to earn back your entire cap — KRG agents track this in Sisu

Leads

ICON Lead Mastery

Lead generation playbook — prospecting, conversion, digital farming strategies

Team Building

Team Mastery

Building and scaling a real estate team — recruiting, systems, culture, retention

NeXT Agent AI Accelerator

Practical AI tools for real estate — prompts, automation, content generation workflows

Luxury

90-Day Luxury Breakthrough

KRG's primary luxury training path — positioning, marketing, client experience at scale

Prospecting

Making It Rain

High-volume prospecting and lead conversion — daily disciplines, scripts, accountability

Growth

Emerging Agent

Structured growth program for agents scaling from 0–20 transactions annually

📅 Full Training Calendar 🎓 eXp University 🌐 eXp World

AREA GUIDES

Manhattan Beach

The Sand Section · Hill Section · Tree Section

Strand · Downtown · East Hermosa

Hermosa Beach

North · South · Hollywood Riviera

Redondo Beach

West LA · Westside · South Bay adjacent

Los Angeles

Flats · 90210 · Trousdale Estates

Beverly Hills

Waterfront · Marina Peninsula

Marina del Rey

South Bay · Lawndale border

Hawthorne